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    Books about Press Releases and Publicity

Here are some books about Press Releases and Publicity:

From Amazon.com

Here are some books from Amazon:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million

By Cliff Lerner

Clifford Ventures Corporation
Paperback (314 pages)

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million
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Product Description:
#1 Best Seller in 7 Startup & Entrepreneurship Categories

Explosive Growth is a Business Book like no other
. This compelling and inspiring narrative gives entrepreneurs a step-by-step playbook to achieve explosive growth, combining lively and often hilarious storytelling, proven tactics, and numerous case studies to help your startup achieve explosive growth.

Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons.

Explosive Growth reveals this incredible untold story along with the detailed growth frameworks that propelled this tiny startup to grow to 100 Million Users.
  
You will learn how to:
  • IGNITE EXPLOSIVE GROWTH by creating a remarkable product
  • Identify the ONLY 3 METRICS THAT MATTER
  • Explore valuable VIRAL GROWTH strategies to grow rapidly
  • Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users
  • Create a thriving culture of PASSIONATE EMPLOYEES and constant INNOVATION
Who Is This Book For?
Entrepreneurs & Startups: Get our lessons learned growing to 100 MILLION USERS

Growth Hackers, Marketing, Product Management & Data Analytics: Learn the 
VIRAL FEATURES and strategies we used to acquire 100,000 USERS PER DAY -- without spending a penny on advertising.

Public Relations: Get our PR PLAYBOOK with our best media hacks.

CEOs: Create a THRIVING CULTURE of passionate employees and constant innovation. Get over 70 proven 'Explosive Growth Tips' in marketing, leadership, management, and more.

Fans Of The Movie 'The Social Network': This thrilling story has many parallels to 'The Social Network.' Learn the wild story behind the first Facebook Dating App and its wild roller coaster ride to 100 million users.

Praise:

"Lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know." - Andrew Weinreich, Inventor of Social Networking

"Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read." - David Perry, Digital Sales & Business Development Expert at Google, Adobe, & Amazon, Startup Advisor

"A must-read for founders and CEOs who want to achieve rapid growth while also building a great product and company." - Payal Kadakia, Founder & Executive Chairman of ClassPass"

Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth gives step-by-step instructions, case studies and proven tactics on how to explode your growth." - Entrepreneur.com by Syed Balkhi

Trust Me, I'm Lying: Confessions of a Media Manipulator

By Ryan Holiday

imusti
Released: 2013-07-02
Paperback (352 pages)

Trust Me, I m Lying: Confessions of a Media Manipulator
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  • Portfolio
Product Description:
The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.
 
Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. 

Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.
 
Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday.
 
As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

By Ryan Holiday

Ryan Holiday
Released: 2014-09-30
Paperback (176 pages)

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
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  • Growth Hacker Marketing A Primer on the Future of PR Marketing and Advertising
Product Description:
A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.


Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

By David Meerman Scott

WILEY
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
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  • WILEY
Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Pitch Perfect: How to Say It Right the First Time, Every Time

By Bill McGowan

HARPER BUSINESS
Released: 2016-09-13
Paperback (288 pages)

Pitch Perfect: How to Say It Right the First Time, Every Time
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  • HARPER BUSINESS
Product Description:

During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion.

In these moments, it’s important to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, which are as easy to learn, implement, and master as they are effective. The right language—both verbal and nonverbal—can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you’ve left the room.

How to Wash a Chicken: Mastering the Business Presentation

By Tim Calkins

Page Two
Released: 2018-09-25
Hardcover (256 pages)

How to Wash a Chicken: Mastering the Business Presentation
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“Clear, practical, thorough and right on the mark. It’s a must-read for people who are new to giving presentations as well as experienced presenters who want to get even better. This book belongs on everyone’s bookshelf.”
Jim Lecinski Associate Professor of Marketing, Northwestern University; former Vice-President of US Sales and Service, Google, Inc.

How to Wash a Chicken is not a book about public speaking (or chickens), it’s a comprehensive playbook for business leaders and people on their way up to give the best presentations of their lives, and embark on a circle of presentation success.

All too often, the best intentions and most innovative ideas get lost in a poorly executed presentation. Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date.

With concrete suggestions, helpful tricks, and step-by-step guidance that’s applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process. They will be able to present with more confidence and conviction than they ever had before, setting them on a path of professional growth.

Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing

By Will Leach

Lioncrest Publishing
Paperback (256 pages)

Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing
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Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors--a process called Behavior Design.

In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement.

With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers' nonconscious to drive new behaviors and top line growth.

Narrative and Numbers: The Value of Stories in Business (Columbia Business School Publishing)

By Aswath Damodaran

Columbia University Press
Released: 2017-01-31
Hardcover (296 pages)

Narrative and Numbers: The Value of Stories in Business (Columbia Business School Publishing)
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  • Columbia University Press
Product Description:
How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value.

Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility.

The CEO's Guide to Marketing: The Book Every Marketer Should Read Before Their Boss Does

By Lonny Kocina

Maple Island
Hardcover (248 pages)

The CEO s Guide to Marketing: The Book Every Marketer Should Read Before Their Boss Does
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Product Description:
AMAZON BEST SELLER IN PUBLIC RELATIONS
AMAZON BEST SELLER IN MARKETING
AMAZON BEST SELLER IN STRATEGY & COMPETITION
2018 AXIOM BUSINESS BOOK AWARDS SILVER MEDALIST IN ADVERTISING & MARKETING

You are looking at a must-have book for all marketers. It is 236 pages of the most practical marketing advice you will ever read.

The CEO's Guide to Marketing outlines a six-step process called Strategically Aimed Marketing, or SAM 6® for short. It will bring clarity to marketing like you've never experienced before. It's literally a step-by-step guide to more leads, higher sales and a stronger brand.

Step one is simply being a competent marketer. Surprisingly, most marketers don't know basic marketing terms and concepts or even how to accurately describe marketing. Not having full command of marketing terms and concepts produces inferior results. The first step will fix that.

Step two shows readers how to create a Brand Playbook which draws out and documents submarkets, key messages and other information critical to producing more leads, higher sales and a strong brand.

Steps three and four explain the pros and cons of promotional mix channels and shows how to schedule promotions.

Steps five and six help coax out highly productive campaigns from your amazingly talented creative staff.

While the title suggests this book is only for CEOs--the subtitle points out that it's not. If you are a marketing manager, writer, graphic designer or anyone else who has a hand in marketing, you should buy this book and read it before your CEO does. After all, as a marketing professional, you should know more about marketing than your CEO. You don't want to be caught flat-footed or off guard. The CEO's Guide to Marketing will make you the smartest marketer in the room, and that's no kidding around. You are going to wish you had this book years ago.

Many marketing departments struggle to produce promotional campaigns that boost sales. It's not because the team members aren't skilled or motivated. It's not because the product is poor or the economy isn't cooperating. Often, campaigns fail because they were constructed without a unified process. This can produce gaps in promotional schedules; ineffective marketing materials; and a stressed, confused or demoralized marketing staff.

Strategically Aimed Marketing--SAM 6®--eliminates these challenges and improves your team's marketing by organizing their efforts. It uses a streamlined, six-step process that's easy to implement, fun to follow and amazingly effective. It reduces any confusion around your marketing initiatives and creates a unified team that's laser-focused on producing campaigns that get results.

Badass: Making Users Awesome

By Kathy Sierra

O Reilly Media
Paperback (294 pages)

Badass: Making Users Awesome
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  • O Reilly Media
Product Description:

Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps.

Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.

This is not a game of chance. It is a game of skill and strategy.

And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?

The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.

Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.

Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.


 
 

 

 
   
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