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    Books about Press Releases and Publicity

Here are some books about Press Releases and Publicity:

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Here are some books from Amazon:

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Speak With No Fear: Go from a nervous, nauseated, and sweaty speaker to an excited, energized, and passionate presenter

By Mike Acker

Advance, Coaching & Consulting
Paperback (181 pages)

Speak With No Fear: Go from a nervous, nauseated, and sweaty speaker to an excited, energized, and passionate presenter
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Product Description:

When you think of public speaking, do you get nervous, anxious, or even sweaty? 

Would you prefer never to give a presentation? 

Do you want to gain confidence in your communication and beyond?

This book can help you. You don’t have to be afraid any longer. You don’t have to let communication anxiety keep you from your goals. While my upcoming book will give advanced strategies to master the game of speaking, this book allows you to get in the game and get started.

Through this book you will learn 7 strategies you can begin today. These strategies will give you a new perspective, they will prepare you, and they will give you actions to practice. As you implement these strategies, your fear will begin to fade. 

It can easily seem like everyone is a gifted speaker when you watch TED talks or compare yourself to skilled co-workers giving presentations. Don't get caught up in the costly comparison trap. Instead, take action to improve your ability and to overcome your fear.

If you struggle in speaking, then first realize that you are not alone. Public Speaking is the #1 fear in America. You are not alone.

Millions of people are terrified at the prospect of going up on stage and addressing a crowd even more than they’re afraid of death. Moreover, it’s an unavoidable experience  if you want to succeed in this world.  Maybe it’s a business presentation for your career path, a speech in school, or a toast at your best friend’s wedding. Fear of speaking grips you. However, it doesn’t have to. Not anymore. 

Full of relatable anecdotes, executable tips, and plenty of laugh-out-loud moments, this book promises to teach you 7 proven strategies to help you find your inner presenter. Don’t wait any longer. Today is the day you take charge of your anxiety, calm your nerves, and – most importantly – speak with no fear.


Some encouragement from author and communications coach, Mike Acker:


Where you are is not where you have to be.

This sentence is included in my introduction. Do you believe it? Do you believe in yourself? At least some part of you does. Otherwise, you wouldn’t be here! Let’s build on this belief. Take a moment and whisper the immortal words from the classic story, The Little Engine That Could, “I think I can. I think I can. I think I can.”

Are you struggling? Do you find yourself dwelling on negative thoughts? “It’s not going to work for me.” “I’m just not a good speaker.” “I’m an introvert. I just can’t.” “I’ve tried in the past, and it didn’t work.”

If you are struggling to believe, will you begin to suspend disbelief? 

I encourage you to read this book as a believer, not as a skeptic. Education will often teach you to think critically. Keep that mindset for work and academics. When it comes to improving your communication, you need to read this receptively. Trade in any negativity for positivity. Think well of yourself. Believe in yourself. Then invest in yourself by applying this book.

Act on these strategies and set yourself up for success in speaking, in your career, and in your life:

THE SEVEN STRATEGIES 
1.    Uncover & Clean the Wound
2.    Imagine the Worst
3.    You Be You 
4.    Speak to One
5.    It’s Not About You
6.    Channel The Power
7.    Be in the Moment


Video Persuasion: Everything You Need to Know | How to Create Effective high level Product and Testimonial Videos that will Grow Your Brand, Increase Sales and Build Your Business

By Rick Cesari

Bowker
Paperback (350 pages)

Video Persuasion: Everything You Need to Know | How to Create Effective high level Product and Testimonial Videos that will Grow Your Brand, Increase Sales and Build Your Business
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Video Persuasion will show you how to combine all the elements of good video production, the ability to create interesting, engaging, and watchable videos, with scientifically-proven direct response marketing strategies. Using the video persuasion techniques in this book will help make all your video’s “work better” regardless of the goal you are trying to achieve.

Written by direct response marketing pioneer Rick Cesari, Video Persuasion is a step-by-step blueprint that combines the real world success of Rick’s 25 years of direct to consumer marketing along with proven direct marketing principles to help you create videos that will sell more product, grow your business and build a successful 21st century brand.

Essentially a mini-MBA on Video Marketing in the Digital Age this book is packed with insights, strategies, and ‘in-the-trenches’ experience from experts who have been-there, done-that.

Video Persuasion offers:
•Practical step-by-step advice on how to get the best testimonials,
•Video production tips that will save you money,
•Copywriting secrets for creating powerful offers and much more, including
•Three (3) ways to start any video to “hook” the viewer and keep them engaged.
•Expert interviews with powerful stories that will motivate and inspire.

It’s comprehensive, compelling and entertaining from start to finish. If you liked Robert Cialdini's book, "Influence: The Psychology of Persuasion", you'll love Video Persuasion.

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million

By Cliff Lerner

Clifford Ventures Corporation
Paperback (314 pages)

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million
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'BEST STARTUP BOOKS OF ALL TIME' by Benzinga
'TOP GROWTH-HACKING BUSINESS BOOK' by Entrepreneur Magazine

This compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside this fast-growing startup that created the first online dating app and grew to 100 million users. 

Best-Seller Explosive Growth combines lively and often hilarious storytelling, revealing genius growth tactics, numerous case-studies, and its step-by-step playbook to help your startup grow massively.

Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to readers and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup.  

Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons.

You will learn how to:

    * IGNITE EXPLOSIVE GROWTH by creating a remarkable product
    * Identify the ONLY 3 METRICS THAT MATTER
    * Explore valuable VIRAL GROWTH strategies to grow rapidly
    * Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users
    * Create a thriving culture of PASSIONATE EMPLOYEES and CONSTANT INNOVATION

PRAISE:

"A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." -Payal Kadakia, Founder & Executive Chairman of ClassPass

"Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read." -David Perry, Digital Sales & Business Development Expert at Google, Adobe, Amazon, Startup Advisor

"Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth gives step-by-step instructions, case studies and proven tactics on how to explode your growth." -Entrepreneur Magazine by Syed Balkhi

"Lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know." -Andrew Weinreich, Inventor of Social Networking

Trust Me, I'm Lying: Confessions of a Media Manipulator

By Ryan Holiday

imusti
Released: 2013-07-02
Paperback (352 pages)

Trust Me, I m Lying: Confessions of a Media Manipulator
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  • Portfolio
Product Description:
The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.
 
Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. 

Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.
 
Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday.
 
As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

By David Meerman Scott

WILEY
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
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  • WILEY
Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

By Ryan Holiday

Ryan Holiday
Released: 2014-09-30
Paperback (176 pages)

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
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  • Growth Hacker Marketing A Primer on the Future of PR Marketing and Advertising
Product Description:
A primer on the future of PR, marketing and advertising — now revised and updated with new case studies

"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. 

Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

Notary Records Journal: Official Notary Journal| Public Notary Records Book|Notarial acts records events Log|Notary Template| Notary Receipt Book - Paperback

By Jason Soft

CreateSpace Independent Publishing Platform
Paperback (101 pages)

Notary Records Journal: Official Notary Journal| Public Notary Records Book|Notarial acts records events Log|Notary Template| Notary Receipt Book - Paperback
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Product Description:

Comprehensive Blank Notary Log for detailed recording of notarial acts

Product Information:

  • Name

  • Address

  • Date Notarized

  • Time

  • Fee Charged

  • Phone Number

  • Email

  • Travel Fee

  • Service Performed

  • Type and Date of Document

  • Type of Identification

  • Identification Number, Date Issued, Expiration date and Issuer

  • Witness Name and Address

  • Phone Number and Email

  • Signer’s Sign

  • Witness Sign

  • Space for Right Thumb Print

  • Note/ Comment Section

  • 8x10in Enough space for writing

Get Your Copy Today!

The Practice of Public Relations (13th Edition)

By Fraser P. Seitel

Pearson
Paperback (464 pages)

The Practice of Public Relations (13th Edition)
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For courses in public relations.

 

Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications

Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century.

 

Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

Narrative and Numbers: The Value of Stories in Business (Columbia Business School Publishing)

By Aswath Damodaran

Columbia University Press
Released: 2016-12-20
Hardcover (296 pages)

Narrative and Numbers: The Value of Stories in Business (Columbia Business School Publishing)
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  • Columbia University Press
Product Description:
How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value.

Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility.

Effective and Creative Leadership in Diverse Workforces: Improving Organizational Performance and Culture in the Workplace

Palgrave Macmillan
Released: 2019-01-07
Hardcover (158 pages)

Effective and Creative Leadership in Diverse Workforces: Improving Organizational Performance and Culture in the Workplace
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This book examines the role of corporate culture in the execution of successful strategies for diversity and innovation. It explores how information is communicated across real organizations and how diversity impacts the effectiveness of the communication. As modern communication becomes more challenging within diverse groups, the varying content and contexts must be considered. Communications across a diverse organization requires thought and understanding. Further, though a workforce may be diverse, it may not properly function. Effective and creative leadership is needed to employ a diverse workforce for the greatest impact on company culture and performance. With its model and case studies illustrating how diversity helps shape corporate culture, this book serves as a valuable resource for HR researchers and scholar-practitioners.



 
 

 
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