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Books about Press Releases and Publicity
Here are some books about Press Releases and Publicity:
Here are some books from Amazon:
Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.
By David Meerman Scott
Wiley
Paperback (320 pages)
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Click Here | - ISBN13: 9780470547816
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
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For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process. |
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By James Allen
RLP Enterprises
Kindle Edition
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Another classic by James Allen. If you are a fan of his other works this is another to add to your library. Author of "As a Man Thinketh" and "Out From the Heart" |
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By Shama Kabani
BenBella Books
Paperback (200 pages)
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Click Here | - ISBN13: 9781935251736
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Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.
But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the zen” of social media marketing: how to access all the benefits of social media marketing without the stress!
With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.
The Zen of Social Media Marketing is also the last social media guide you’ll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you’re always on top of the latest in social media. |
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By Dale Carnegie
Kindle Edition
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Another classic by Dale Carnegie. If you have read "How To Win Friends & Influence People" you need to add this title to your collection.
Dale provides excellent ideas and insight for anyone in business or sales. If you have to speak to people in any sales or presentation situation this is a classic you need to add to your library. |
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By Andy Sernovitz
Kaplan Business
Released: 2006-11-01
Hardcover (216 pages)
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By Roger LeRoy Miller & Douglass C. North
Addison Wesley
Paperback (256 pages)
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The Economics of Public Issues is a collection of brief, relevant readings that spark independent thinking and classroom discussions in principles of economics, public policy, and social issues courses. The Foundations of Economic Analysis: Death by Bureaucrat; Ethanol Madness; Flying the Friendly Skies?; The Mystery of Wealth. Supply and Demand: Sex, Booze, and Drugs; Expanding Waistlines; Is Water Different?; Slave Redemption in Sudan; Smoking and Smuggling; Bankrupt Landlords, from Sea to Shining Sea. Labor Markets: (Why) Are Women Paid Less?; The Effects of the Minimum Wage; Immigration, Superstars, and Poverty; A Farewell to Jobs. Market Structures: Monopsony and Competition in Health Care; Big Oil, Big Oil Prices?; Contracts, Combinations, and Conspiracies; Coffee, Tea, or Tuition-Free?; College Costs (…and Costs and Costs); Keeping the Competition Out; Political Economy: Raising Less Corn and More Hell; Killer Cars and the Rise of the SUV; Crime and Punishment; The Graying of America; Heavenly Highway. Property Rights and the Environment: The Trashman Cometh; Bye-Bye, Bison; Smog Merchants; Greenhouse Economics. International Trade and Economic Prosperity: Free Trade, Less Trade, or No Trade?; The $750,000 Steelworker; The Lion, the Dragon, and the Future. For all readers interested in principles of economics, public policy, and social issues.. |
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By Carl Hiaasen
Ballantine Books
Released: 1998-05-05
Paperback (96 pages)
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Click Here | - ISBN13: 9780345422804
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
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"Disney is so good at being good that it manifests an evil; so uniformly efficient and courteous, so dependably clean and conscientious, so unfailingly entertaining that it's unreal, and therefore is an agent of pure wickedness. . . . Disney isn't in the business of exploiting Nature so much as striving to improve upon it, constantly fine-tuning God's work."
--from TEAM RODENT
TEAM RODENT
How Disney Devours America
"Revulsion is good. Revulsion is healthy. Each of us has limits, unarticulated boundaries of taste and tolerance, and sometimes we forget where they are. Peep Land is here to remind us; a fixed compass point by which we can govern our private behavior. Because being grossed out is essential to the human experience; without a perceived depravity, we'd have nothing against which to gauge the advance or decline of culture; our art, our music, our cinema, our books. Without sleaze, the yardstick shrinks at both ends. Team Rodent doesn't believe in sleaze, however, nor in old-fashioned revulsion. Square in the middle is where it wants us all to be, dependable consumers with predictable attitudes. The message, never stated but avuncularly implied, is that America's values ought to reflect those of the Walt Disney Company, and not the other way around." |
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By Fraser P Seitel
Prentice Hall
Paperback (480 pages)
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The Practice of Public Relations is an “in-your-face” book giving readers the knowledge and skills they need to know to be successful in today’s world of public relations. Seitel’s use of case studies, interviews, and news photos, coupled with his humorous and lucid text, brings the process to life. The 11th edition includes heavy emphasis on social media and ethics.
Defining Public Relations. The History and Growth of Public Relations. Communication. Public Opinion. Management. Ethics. The Law. Research. Media Relations/Print & Broadcast. Employee Relations. Community Relations. Government Relations. Consumer Relations. International Relations. Public Relations Writing. Writing for the Eye and Ear. Integrated Marketing Communication. Public Relations and Social Media. Crisis Management. Launching a Career.
A useful, up-to-date reference for Public Relations professionals.
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By Jay M. Shafritz
Harcourt
Paperback (606 pages)
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Students have relied on CLASSICS OF PUBLIC ADMINISTRATION for over twenty years. This collection offers works from the discipline's most significant writers, providing a historical focus that examines readings that have contributed lasting value to public administration studies. This collection gives students a sense of the continuity of public administration, and shows how the writers and themes have built upon each other during the evolution of the field. |
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By Chris Brogan
Your Coach In A Box
Audio CD
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There's no question that the Internet has changed the way we do business-especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself. At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will-unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits. Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation. This audio book will show you how to build profitable relationships with trust agents, or become one yourself. |
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