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    Books about Press Releases and Publicity

Here are some books about Press Releases and Publicity:

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Here are some books from Amazon:

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Billion Dollar Dimebag: An Insider's Account of America's Legalish Cannabis Industry

By Jackson D. Tilley

Post Hill Press
Released: 2019-09-17
Hardcover (240 pages)

Billion Dollar Dimebag: An Insider s Account of America s Legalish Cannabis Industry
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Experience the Green Rush through the eyes of Jackson D. Tilley—the sober twenty-something who climbed the ladder at a small vape company while it grew into the nation’s leading cannabis distributor.

The cannabis industry exploded in Colorado in January of 2014. A few months later, Jackson Tilley stumbled his way through his college graduation and into an internship at O.penVAPE, a Denver-based vaporizer company. Neither the company nor Jackson himself could have predicted what was to come over the next few years.

Billion-Dollar Dimebag is Tilley’s firsthand account of the twenty-first century wild west—the new frontier of American industry. He traces the path of the booming company along with the cannabis sector itself, pulling back the curtain on a drug once demonized, but now welcomed as a bastion of progress. Along the way, he’ll get sober, move to a hurricane zone, quit, un-quit, invent new ways to market an ancient product, and get a dog named Bobby Kennedy (not necessarily in that order).

He also answers the questions many have been too afraid to ask:
  • “Where are all the TV commercials for weed?”
  • “How does a cannabis company expand nationally if the feds say it is illegal?”
  • “How is Bob Dole wrapped up in all this?”
  • “Won’t somebody please think of the children?!”

Come along for a joyride through the exploding business of cannabis and bear witness to a nation going up in smoke.

“Smart, funny, and fast-paced, this debut from Jackson Tilley is both a deeply felt memoir and a crash-course in the Green Rush.” —Jonathan Small, Editor-in-Chief, Green Entrepreneur

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million

By Cliff Lerner

Clifford Ventures Corporation
Paperback (314 pages)

Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million
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#1 BEST-SELLER in 7 Startup, Marketing & Entrepreneurship Categories

Explosive Growth is a Business Book like no other.
 This compelling and inspiring narrative gives entrepreneurs and startups a step-by-step playbook to achieve explosive growth, combining lively and often hilarious storytelling, revealing genius growth tactics and numerous case-studies to help your startup grow massively.

Explosive Growth offers a rare behind the scenes play-by-play look inside a fast-growing startup that created the first online dating app, as it experiences the highest highs and lowest lows.


Due to its raw storytelling style, practical lessons, compelling content, and fast-paced read, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also more broadly appeal to readers looking to learn about startup life and entrepreneurship.   


Cliff Lerner's online dating startup, Snap Interactive, was running out of money when he bet the company's fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons.

Explosive Growth
 will make you much smarter as it reveals the detailed growth frameworks that propelled this tiny startup to grow to 100 Million Users. 


You will learn how to:

  • IGNITE EXPLOSIVE GROWTH by creating a remarkable product
  • Identify the ONLY 3 METRICS THAT MATTER
  • Explore valuable VIRAL GROWTH strategies to grow rapidly
  • Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users
  • Create a thriving culture of PASSIONATE EMPLOYEES and constant INNOVATION
Who Is This Book For?

GROWTH HACKERS, MARKETING, PRODUCT MANAGERS: Learn the VIRAL FEATURES and strategies we used to acquire 100,000 USERS PER DAY -- without spending a penny on advertising.


PUBLIC RELATIONS: Get our PR PLAYBOOK with our best media hacks.


CEOs: Create a THRIVING CULTURE of passionate employees and constant innovation. Get over 70 proven 'Explosive Growth Tips' in marketing, leadership, management, and more.


FANS OF THE MOVIE 'THE SOCIAL NETWORK': This thrilling story has many parallels to 'The Social Network.' Learn the wild story behind the first Facebook Dating App and its wild ride to 100 million users.


Praise:

"Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read." - David Perry, Digital Sales & Business Development Expert at Google, Adobe, & Amazon, Startup Advisor

"A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company." - Payal Kadakia, Founder & Executive Chairman of ClassPass

"Want to know how to grow your startup to 100 million users? Then this is the book for you. Explosive Growth gives step-by-step instructions, case studies and proven tactics on how to explode your growth." - Entrepreneur.com by Syed Balkhi

"Lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know." - Andrew Weinreich, Inventor of Social Networking

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

By David Meerman Scott

WILEY
Paperback (448 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
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  • WILEY
Product Description:
The international bestseller—now in a new edition

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'

The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

  • Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
  • Offers a wealth of compelling case studies and real-world examples
  • Includes information on new platforms including Facebook Live and Snapchat
  • Shows both small and large organizations how to best use Web-based communication

Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

By Ryan Holiday

Ryan Holiday
Released: 2014-09-30
Paperback (176 pages)

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
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  • Growth Hacker Marketing A Primer on the Future of PR Marketing and Advertising
Product Description:
A primer on the future of PR, marketing and advertising — now revised and updated with new case studies

"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. 

Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

Trust Me, I'm Lying: Confessions of a Media Manipulator

By Ryan Holiday

imusti
Released: 2013-07-02
Paperback (352 pages)

Trust Me, I m Lying: Confessions of a Media Manipulator
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Product Description:
The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.
 
Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. 

Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.
 
Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday.
 
As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”

Free PR: How to Get Chased By The Press Without Hiring a PR Firm

By Cameron Herold

Lioncrest Publishing
Released: 2019-01-29
Hardcover (236 pages)

Free PR: How to Get Chased By The Press Without Hiring a PR Firm
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Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. 

Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders. 

Cameron & Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy. 

In Free PR, you'll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to: 
  • Build your own in-house PR team
  • Provide effective interviews
  • Score great media coverage for free with just a few easy steps 
Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing and PR is more cost effective than marketing. In other words, Public Relations is more critical than ever in growing your brand and your business. 

You've got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself.  Learn the secrets to landing TONS of Free PR for your company.

What they're saying:

"I think PR is the core for promoting any business. Public relations acquires customers! That's what's cool about this book."
- Kevin O'Leary,  Shark on ABC's Shark Tank

"The ultimate guidebook for those looking to get press, grow their brand, and get in front of the masses. Free PR is the roadmap you've been looking for."
- Peter Shankman, Founder, Help a Reporter Out (HARO)

"Adrian and Cameron will show you the secrets of getting massive exposure for your business. This book is packed with actionable insights from two guys that actually know how to to do it."
- Dan Martell,  Serial Entrepreneur & Investor (Intercom.io, Unbounce)

"I told Cameron to write the book on generating free PR. I'm excited to see that he's finally sharing his secrets with the world. This is a must read for any entrepreneurial company and marketing team."
- Verne Harnish, Founder of Entrepreneurs' Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

Become a Content Brand: Build a Team, Own Your Audience, & Create Video Your Customers Will Love

By Chris Carter

VideoFort, INC
Paperback (233 pages)

Become a Content Brand: Build a Team, Own Your Audience, & Create Video Your Customers Will Love
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REVIEWS for Become A Content Brand 

"Pura Vida Bracelets would not be where it is today without content marketing, and the tactics and strategies in Become a Content Brand are on point!"  

-Paul Goodman, Co-Founder of Pura Vida Bracelets

"Become a Content Brand is fantastic! It outlines incredible video content strategies that I would recommend to anyone who is looking to grow their audience, exposure and bottom line."

- Eric Siu, CEO at Single Grain, Founder of Growth Everywhere & Co-Host of Marketing School

“If you want to be forward-thinking in how you approach marketing then video absolutely needs to be part of your strategy. Become A Content Brand is an incredible resource for anyone looking to figure out the steps for how to make that happen. The information is relevant, specific, and executable.”

-Rob Cressy, Founder of Bacon Sports

About the Book - There’s a shortage of high quality video in the market that your customers demand. No outside agency can produce the amount you need, within a budget and time-frame that keeps you relevant.

After working with 180 brands, and building a network of over 150,000 creators, filmmakers, editors and marketers from around the world, author Chris Carter realized the growing demand for video content was more than one company could produce.

This was the catalyst for creating the play-book you have in your hand.

WITH THIS BOOK, YOU WILL LEARN:

  • Industry secrets, strategies and processes needed in order to develop a world class content marketing campaign.
  • Step by step instructions on how to create your own in house video team.
  • How to supplement your in-house content with outstanding video professionals.
  • How to own your own audience and produce content that your customers will love.

It’s time to stop wasting money, time and effort on ads that no one wants. Become a Content Brand and watch your exposure, audience & bottom line grow.

Como ganar amigos e influir sobre las personas (Spanish Edition)

By Dale Carnegie

CreateSpace Independent Publishing Platform
Paperback (196 pages)

Como ganar amigos e influir sobre las personas (Spanish Edition)
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Cómo ganar amigos e influir sobre las personas es uno de los primeros "best-sellers" de autoayuda publicados. El único propósito de este libro es ayudar al lector a que descubra, desarrolle y aproveche esos poderes latentes que no emplea. OCHO OBJETIVOS QUE ESTE LIBRO LE AYUDARÁ A LOGRAR 1. Salir de una rutina mental, concebir nuevas ideas, adquirir nuevas visiones, descubrir nuevas ambiciones. 2. Hacer amigos rápida y fácilmente. 3. Aumentar su popularidad. 4. Lograr que los demás piensen como usted. 5. Aumentar su influencia, su prestigio, su habilidad de lograr que las tareas se realicen. 6. Proceder ante las quejas, evitar discusiones, preservar sus relaciones humanas afables y agradables. 7. Convertirse en un mejor orador, un conversador más jovial. 8. Despertar entusiasmo entre sus asociados. Este libro ha logrado todas esas cosas para más de quince millones de lectores en treinta y seis idiomas.

How to Wash a Chicken: Mastering the Business Presentation

By Tim Calkins

Page Two
Released: 2018-09-25
Hardcover (256 pages)

How to Wash a Chicken: Mastering the Business Presentation
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“Clear, practical, thorough and right on the mark. It’s a must-read for people who are new to giving presentations as well as experienced presenters who want to get even better. This book belongs on everyone’s bookshelf.”
Jim Lecinski Associate Professor of Marketing, Northwestern University; former Vice-President of US Sales and Service, Google, Inc.

How to Wash a Chicken is not a book about public speaking (or chickens), it’s a comprehensive playbook for business leaders and people on their way up to give the best presentations of their lives, and embark on a circle of presentation success.

All too often, the best intentions and most innovative ideas get lost in a poorly executed presentation. Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date.

With concrete suggestions, helpful tricks, and step-by-step guidance that’s applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process. They will be able to present with more confidence and conviction than they ever had before, setting them on a path of professional growth.

Public Relations in Schools (5th Edition)

By Theodore J. Kowalski

Pearson
Hardcover (280 pages)

Public Relations in Schools (5th Edition)
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A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology.

 

Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life.

 

The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters – one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards ­­– the widely used criteria for administrator preparation and licensing.


 
 

 
   
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