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Sending Out Your Press Releases
Once you have finished writing your press release, you'll need to send it
out to the media.
Here are some things that you could do:
- You could contact some media outlets yourself, by phone, fax, mail or
post.
Of course, it may help, if you already have working relationships with journalists.
But, even if you don't know any journalists, many news organizations publish
contact details for their news desks.
Obviously, you might find it time-consuming to send out your release manually
to a large number of news organizations - so start with your most important
targets first (whether this be local media, media specific to your industry,
etc.).
- You could use software such as PressBlaster
to send out your press release to more news organizations.
- Be sure to publish a copy of your Press Release on your web site. You
might be surprised how many peope may read it.
If you plan on regularly publishing press releases, you might even consider
setting up an RSS feed on your site. This
allows news search engines and other web sites, to automatically pick up
your headlines.
Resources:
- Press Release Fire
A definitive guide to using press releases, including to get a high ranking in Google and other search engines.
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