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Write A Press Release - Formatting Tips

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Press Release Formatting Tips

Here are some tips to help you format your press release. For a basic guide to formatting, please read our introductory article on Press Release Formatting.

General Formatting Tips

These tips apply for all press releases, including those distributed online (for example, by email or through a web-based distribution service).

Capitalize all words in the headline, except for "a", "an", "the" and prepositions such as "to", "from" or "of".
Leave a blank line between each paragraph, double spacing is recommended.

Hard Copy Formatting Tips

If you are distributing your press release in hard copy form, via mail or fax, then these tips also apply:

Use 8½ x 11 (A size) paper.
You may use letter-headed paper, in which case FOR IMMEDIATE RELEASE should be under the letter-head.
Use bold to make your headline stand out.
Stick to basic, easy-to-read, fonts. Arial or Courier is a good choice. 10 point is a good size.
Capitalize all words in the headline, except for "a", "an", "the" and prepositions such as "to", "from" or "of".
Use large margins, about one inch is good.
Print on only one side of the paper.
Leave a blank line between each paragraph. Double spacing the entire release is recommended.
Do not split a paragraph over two pages.
Use the --more-- centered at the bottom of each page if your press release is more than one page long. This makes it clear to reporters that another page follows.
Clearly indicate the end of your press release by using three hash symbols ###.

Resources:

Press Release Fire^†
A definitive guide to using press releases, including to get a high ranking in Google and other search engines.

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