How To

Write A Press Release - Formatting

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Formatting Press Releases

This article explains how to format your press releases.

We've split the article into two sections, depending on if you press release fits on one page, or is longer than one page. Please be sure to also read out Press Release Formatting Tips article.

One Page Formatting

The following illustrates the general format for a one page press release:

FOR IMMEDIATE RELEASE

CONTACT:
Your name
Your company
Telephone Number
Fax Number
Email Address
Web Site Address

Your Headline

City, State, Date - Opening Paragraph begins here. And should attempt to summarize your newsworthy story.

Additional Paragraphs follow. Remember to leave a blank line between each paragraph, and do not split a paragraph over two pages.

###

Formatting Multi-Page Press Releases

For a release that runs to multiple pages, you should format the first page like this:

--more--

The second page should be formatted like this. If there are more than two pages (note: you should aim to keep your releases to just 1 or just 2 pages), use --more-- at the bottom each page, except for the last one. The three hashes, ###, are used to indicate the end of your release.

Abbreviated Headline

Any remaining paragraphs should go here. Once again follow the basic rules of not splitting a paragraph over two pages, and always leaving a blank line between paragraphs.

###

Resources:

Press Release Fire^†
A definitive guide to using press releases, including to get a high ranking in Google and other search engines.

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